Social media growth hacks

Establishing a strong social media presence is essential for businesses and individuals alike. For businesses, it’s important to have a robust digital storefront to attract online traffic and new customers. For individuals trying to grow their personal brand for whatever reason they wish, having a strong presence is key to connecting and growing an audience that is interested in what they have to say. There is no one-size-fits-all tactic for social media growth, but there are some strategies that are means-tested and provide great results when done correctly. Here, we’ve gathered our favorite and made them easy to digest for you.

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Before diving into social media itself, it’s crucial to define what you aim to achieve. What is your desired end goal? Is it increasing brand awareness, or website traffic? Do you want to build a community, or generate sales? You may have multiple goals, but it’s important to go one step at a time to build a campaign or strategy designed around achieving that specific goal. Rarely will one find a digital marketing tactic to generate leads, build community, and promote engagement and comments. Focus on one clear objective per campaign and that will guide your content strategy and create success.

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Knowing your audience is important. You may have a pre-built audience profile from your business’ customers, but if you are just starting out your business or personal brand, it may be more difficult to define exactly who you are trying to connect with. With your brand’s specific niche, research the demographics, interests, and online behavior of those who are aligned with your interests. Tailoring your content and online presence to those who will be most interested will drive your engagement and audience loyalty.

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Creating high-quality content is the cornerstone of a strong social media presence. Nobody follows a page for long without good content. Invest time and resources into creating high-quality and engaging content that aligns with your target audience’s interests. This can include a wide range of things, including images, videos, infographics, articles, guides, and much more. Using online tools that assist in content creation can really speed up the process. Tools like Canva, Photoshop, Illustrator, DaVinci Resolve, and OpusClip are great places to start creating better content.

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Staying consistent is almost as important as high-quality content in building a social media presence. Staying on top of your posting schedule keeps your audience expecting more great content. Though, it’s best not to overload your timeline. Keep your posts limited to, at most, 3 times a week on most platforms. And remember – only post when it’s high-quality. Three mediocre posts a week can be less helpful to your growth than one quality post a week. As mentioned before, there is no one-size-fits-all approach, so use your best judgement.

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Hashtags and keywords are great for increasing content visibility, though one must play a balancing act with them. Popular and relevant hashtags or keywords can help skyrocket a post’s popularity, though using too many of them can hurt your post in the algorithm. Overloading your post with too much technical jargon for optimization’s sake is easily recognized by your audience and can cause them to lose interest in what you have to say.

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Social media growth is a two-prong strategy. Organic content helps maintain an audience, while paid approaches like Facebook Ads, Instagram Ads, and LinkedIn Ads offer targeted advertising options to bring new eyes to your content. Set a budget, define your audience, and create compelling ads to drive traffic and conversions. Bringing new eyes into your page, and using organic content to keep them hooked, is a great way to ensure you are maximizing your business’ online growth potential.

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Building a successful social media presence is not easy. Believe us. It takes time, effort, and strategic planning on many fronts to achieve your goals. By defining your objectives, understanding your audience, and creating high-quality and engaging content on a consistent schedule, you can ensure you are effectively connecting with your audience and growing your presence online.

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